Abe is Directive's LinkedIn-first sister agency. Directive's team already trusted us to build and run cold email for the flagship brand, so when Abe spun out, they didn't shop for a new outbound partner. They added Abe to the work we were already doing, and over roughly six months of tracked revenue generation, cold email closed $597,000 in ARR against Abe's own contract records.
"Abe builds LinkedIn programs for a living. They held cold email to that same bar and kept it running. That's the proof."
Directive launched Abe as a LinkedIn-first B2B marketing agency, built on a playbook they had already sharpened inside Directive Consulting. Abe runs LinkedIn advertising for B2B companies that want pipeline they can actually measure.
Same founder, Garrett Mehrguth. Same leadership: Managing Director Larissa Williams moved over from Directive. Just a tighter focus on one channel. This is a team that grades marketing channels on performance for a living, not on story, which is exactly why the cold email number mattered to them.
Cold email is usually the channel B2B teams try last and trust least. Abe didn't need another one. They already ran a LinkedIn engine that worked, so the job was narrow: show cold email could sit next to it as a real source of pipeline, not a side experiment.
Directive's CRO had already put it plainly when the flagship brand handed us the outbound program: this is the half of the story that starts with Directive and ends with Abe adding cold email to what was already working.
We started with Directive. We built and ran cold email for the flagship brand first. When Abe spun out as Directive's LinkedIn-focused sister company, they didn't shop for a different cold email partner. They added Abe to the work we were already doing.
We build and run cold email for the flagship brand.
Directive launches Abe as its LinkedIn-first sister agency, same founder Garrett Mehrguth, Managing Director Larissa Williams moved over from Directive.
Rather than run a search for a new outbound partner, Abe adds cold email to the program already running for Directive.
For Abe, we owned the whole outbound program:
Abe already ran a LinkedIn engine that worked, so the job was narrow: show cold email could sit next to it as a real source of pipeline.
"Abe builds LinkedIn programs for a living. They held cold email to that same bar and kept it running. That's the proof."
"When Abe spun out as Directive's LinkedIn-focused sister company, they didn't shop for a different cold email partner. They added Abe to the work we were already doing."
Revlution builds and runs enterprise-grade revenue infrastructure for founder-led B2B companies.
Book a Fit Call