1,023,668 cold emails and 92 outbound calls in month one

The numbers

The company that makes testimonial videos for HubSpot, Gong, and DocuSign

Testimonial Hero makes customer testimonial videos for B2B companies. Their customers include HubSpot, Gong, DocuSign, Grammarly, Zoom, Dropbox, Coursera, and Intercom. Companies hire them to run the whole process end to end and get their happiest customers on camera without much work from the internal team. They operate two brands, TestimonialHero and ProductHype, both selling into B2B SaaS marketers and revenue teams.

The offer was never the problem. Deliverability was.

By the time Testimonial Hero came to Revlution, they had tried a whole bunch of outbound venues over the years, with mixed success. Sometimes campaigns worked for a bit, sometimes they didn't work at all, or they stopped working. The real rock bottom, in Dustin's words, was thinking they could take it in house. That was a bit of a nightmare.

A company that serves HubSpot and Gong doesn't need help with credibility. They needed someone to own deliverability, infrastructure, scale, and iteration so the revenue team could stop babysitting outbound and start taking calls again.

From kickoff to launch in 13 days

Directive, an existing Revlution client, referred Testimonial Hero. After the discovery call and kickoff, Revlution and Dustin's team worked through copy, reviews, and spam checks together. Testimonial Hero approved the campaigns within a week, and the campaigns launched 13 days from kickoff.

• Outbound moved onto managed sending infrastructure: hundreds of domains with rotation and reputation management, redundancy across Gmail, Outlook, and SMTP, and controlled ramp patterns, so the goal is getting emails seen without asking Testimonial Hero's team to manage a single DNS record
• Offer led copy built on the client's own social proof: simple, offer led messaging built around their client list and the outcome a B2B marketer actually wants, with relevance based on who they already serve rather than heavy personalization tricks
• Constant variant testing, with big gaps between winners and losers: copy treated as an ongoing test, rotating and scoring multiple variants, with top performers beating the original baseline by 19 to 26 times
• New verticals, including a sprint the client asked for: once the core campaigns were working, Revlution and Testimonial Hero moved into new verticals such as building materials and franchise development; when the client suggested targeting event and field marketers, Revlution turned that idea into a sprint plan in one day and launched it inside ten
• Two brands at once, no extra work for the team: campaigns ran for both TestimonialHero and ProductHype, with message and targeting changing by brand while infrastructure, reporting, and weekly video updates stayed under one managed system

What the engagement produced

Over the first thirteen months, with the last month partial, Revlution's internal data shows 1,023,668 cold emails sent to 457,720 unique contacts for Testimonial Hero and ProductHype. Those campaigns produced 13,750 replies, 647 of them positive, at a 1.06 percent bounce rate. The best single month: 50,182 emails sent, a 4.43 percent reply rate, and 129 positive replies.

Testimonial Hero's team has generated a few hundred thousand in pipeline and already closed a few deals from the channel. Revlution measures the sends, the delivery, and the replies. The client tracks the calls, the pipeline, and the revenue.

The client's own testimonial company agreed to be a testimonial

Four months in, Revlution asked whether it had earned a testimonial. Testimonial Hero's CEO, Sam Shepler, replied the same day.

They signed a zero dollar statement of work and ran Revlution through the same delivery process they use for HubSpot, Gong, and DocuSign. They sell this service for a living. Volunteering their own system and their own team was a clear signal the partnership was working at the level that matters most to them. The finished video landed a few months later.

What Dustin says

"Since working with Revlution, we saw an immediate spike in outbound calls booked. So that first month we actually had 92 outbound calls, which is crazy. And consistently since then we've been around 50 per month."

Dustin TysickVP of Revenue, Testimonial Hero

"The biggest win is really just having a trusted partner where I don't really have to babysit this or set up things on my own."

Dustin TysickVP of Revenue, Testimonial Hero

"We've generated a few hundred thousand in pipeline."

Dustin TysickVP of Revenue, Testimonial Hero

"For sure! I'd be happy to give one. We can do it through our system as well so you get the best quality and can do this one at no cost."

SS

Sam SheplerCEO, Testimonial Hero