One leadership team, two agencies, $1,596,750 in closed ARR

The numbers

One leadership team, two brands

Directive Consulting is a B2B search and performance-marketing agency for SaaS. Abe is its LinkedIn-first sister agency, built from Directive's own playbook. Garrett Mehrguth is Founder and CEO of both. Larissa Williams moved from Directive to become Managing Director of Abe.

Directive brought Revlution in first to build and run cold email. When Abe spun out, they didn't shop for a new partner. They expanded the Revlution relationship and plugged Abe into the same system. It worked for the flagship, so they brought it to the sister brand.

Expanding a channel that already worked, not shopping for a new one

When Abe launched, Directive could have put its new brand out to bid. Instead it plugged Abe into the same Revlution engine already feeding Directive's pipeline. Directive's Head of Sales put it plainly: in his years in the industry, he could count on one hand the partners who truly move the needle, and Revlution was now one of them.

From onboarding to a full calendar in a month

Revlution built and ran cold email for Directive's SaaS go-to-market. Campaigns went live one week after onboarding. Within a month the calendar was filling up. At peak, the sales team was telling us not to slow down.

Proving a second channel next to a mature one

Abe already had a mature LinkedIn engine. Our job was to prove cold email could sit next to it as a real, separate source of pipeline. It did.

Abe's best campaign produced an email-to-lead ratio, not a close rate, that was the second-best we'd ever seen.

End to end for both brands

Revlution owned cold email end to end for both Directive and Abe:

• Ideal-customer targeting and prospect data
• Cold email strategy and copywriting
• Sending infrastructure
• Deliverability and reputation management
• Reply handling and routing to each sales team
• Closed-deal attribution back to campaigns

Directive ran 19 campaigns over 11 months. For Abe we scaled across the full target-account list. Both teams got deal-level attribution.

What the engagement produced

One leadership team. Two agencies. Cold email running as a durable channel next to SEO, paid search, paid social, and LinkedIn.

What Devin says

"In my years in the industry I can count on one hand the partners who truly move the needle. Revlution is now one of them."

Devin RangeHead of Sales, Directive Consulting

"Campaigns went live one week after onboarding. Within a month the calendar was filling up. At peak, the sales team was telling us not to slow down."

Devin RangeHead of Sales, Directive Consulting